Beer carrier achieved with laser cut on black poster stock
Carrier Ai file prepared for the laser cutter
Layout development sketch
Hairstyle exploration sketch
Hand lettering development
Craft Beer Packaging
Branding
Packaging design
Creative direction
Physical prototyping
Illustration & hand lettering
Microbreweries and craft beer brands have been gaining popularity throughout the recent years. What would you create if you could develop any concept for a craft beer brand? New Icons was my answer to that question. It is a remix of classic rock and iconic hairdos…combined to create funky labels for Cosmic Lover, Paper Walrus, and Suede Teddy.
This project was awarded a winner of the Packaging Design Series in Applied Arts Magazine.
Photography: Zenna Wong